Experimentation roll out

METRO Digital, the IT unit of Metro AG, had the goal to evolve a data-driven and user-centered product development process for its international platforms and online shops.

Using Experiments to Launch New Products

How to Use Qualitative Research to Improve UX Design Testing

Experimentation: Frontend, backend, and mobile A/B testing – Split

China has a celebrated history of policy experiments

Feature Flag, Rollout or A/B test? - Optimizely

How to Design Experiments for Your Product - Department of Product

Building a Better A/B Testing Process - Evolytics

Simultaneous Experimentation: Run Multiple A/B Tests Concurrently

When to use Feature Gates vs. Experiments?

Feature Experimentation by AB Tasty

Hold-Out Groups: Gold Standard for Testing—or False Idol?

What is a Growth Experiment and why are they important?